Artificial Intelligence (AI) is the core engine driving our product development, enabling us to move beyond traditional design toward personalized, user-centric experiences. Our process begins with leveraging AI to understand the Voice of the Customer. Machine learning algorithms analyse vast datasets of user feedback, support interactions, and usage telemetry to identify unmet needs and preferences, allowing us to actively design products that directly address customer needs rather than relying on guesswork.

​

In audio products such as Speakers, Headphones and Earbuds, AI is critical for enhancing comfort and sound quality. Advanced AI algorithms help us analyse acoustic profiles across environments and even individual ear canal shapes and sound reception, enabling us to develop optimized sound projection products with enhanced bass response, and minimal listening fatigue. Furthermore, AI-driven digital signal processing (DSP) enables features like Adaptive EQ and Active Noise Cancellation (ANC), which intelligently adjust sound output and noise reduction in real-time based on the wearer's environment, resulting in pristine clarity and deep, controlled bass, regardless of the setting.

For our air purifiers, AI significantly improves effectiveness and user experience. Integrated sensors continuously feed data into a predictive model, allowing the system to learn pollution patterns, such as spikes in different environments or high-pollen seasons. The AI proactively adjusts filtration intensity, optimizing purification efficiency and minimizing energy consumption.

 

We have actively embedded AI across our product development to deliver enhanced performance, tailored comfort, and true customer value across our entire product portfolio.